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Online Visibility Tip - Be Useful, Share Your Expertise on LinkedIn

It's no secret that LinkedIn is the largest business to business (B2B) online networking site. As a business owner, it's a good idea to set up a profile and boost your visibility so you're in front of your ideal target market. My favorite feature on LinkedIn is Answers. In this 4 minute video I share why I think using the Answers section is a powerful tactic for creating visibility. [Can't see the video? Click here.] Tip #1: Set up RSS feeds for the Answer categories you want to watch and add them to your feed reader. Check them daily to get first crack at answering questions in your industry. The first few answers get the most visibility. Are we connected on LinkedIn? If not, I invite you to connect with me there. Tip #2: When you send an invitation, include a note letting me know you saw this post and that's why you're connecting. Invites with notes get (beyond the generic "I want to add you to my professional network") more attention and faster acceptance. Do you have a visibility tip for using LinkedIn? I love hearing your ideas about how to use social networking tools. You can subscribe to get my Online Visibility Tips delivered as a podcast here or on iTunes. More Info:Learn more detailed tips like this about how to create massive online visibility for you and your business with a simple step-by-step 26 week action plan.

Online Visibility Tip - How to Find Where Your Ideal Clients Hang Out

In order to effectively market your business, products and services online, you need to know where your ideal client hangs out. Once you know, you can plan your online visibility strategy and create a presence on the appropriate sites. A question I get a lot is about how to find where your ideal client hangs out online. While there are many ways to research this info, my suggestion is to start with the obvious which I share in this 2 minute video. [Can't see the video? Click here.] Do you have a tip on how to find your target audience or ideal client? Please share your stories and tips in the comments. You can subscribe to get my Online Visibility Tips delivered as a podcast here or on iTunes. More Info:Learn more about how to create massive online visibility for you and your business with a simple step-by-step 26 week action plan.

Online Video Round-up: 16 Posts About Marketing with Video

Due to the number of questions I get about creating and marketing with online video, I spent some time going through posts I've written over the last year on Build a Better Blog as well as this blog. I came up with 16 posts that give you an overview as well as a lot of tips about why and how to use video on your blog as well as for marketing your business. First, check out some stats from The Neilson Company about the growth of video viewing habits in the U.S. -- up 23% over last year. YouTube continues to be the top dog so it's a good idea to get your videos posted there so you can increase your online visibility across multiple media and platforms. Without further ado, take your pick, read them all or choose the posts in alignment with your learning needs and interest... Use Video on Your Blog How to Reach 97 Million Americans Lou Bortone Predicts a Land Grab for .tv domains Visibility Via Video Using Video to Promote Your Business Online Video is Easier Than You Think 10 Hours of Video Uploaded Every Minute Add Video to Your Twitter Profile Animoto is a Super Easy Video Tool Video on Twitter is Getting Easier Video Isn't Just for Blogs and YouTube Top 10 Reasons to Add Video to Your Marketing Mix Interactive Video Can Engage Your Viewer Online Visibility Tip: Create a Video Podcast What Camcorder Should I Use to Create Videos? Video Questions about Camera and Lighting Are you ready to dive in to Online Video? [Shameless self-promotion coming up...] Lou Bortone, the Online Video Guy, and I have created a comprehensive course called Online Video Made Easy. You get 3 hours of training, video tutorials, transcripts, audio and LOTS of tips and tricks and recommended resources. We have a holiday promotion running now...save $50 (25%) through December 24. Use code OVDEC when you check out in the shopping cart. Think about it. Get the course now. Study and practice with your family and friends over the holidays and in January, you'll be ready to rock 'n roll with video for your business! We even have a Facebook Group devoted to answering your questions and sharing your online video successes! Don't take our word for it. Check out the video testimonials from happy students! Then, click here to get started...it really is easy and FUN! Remember to use code OVDEC when you check out.

Online Visibility Tip: Use Zoominfo to Reach More Professionals

Online Visibility Tip: Set up a profile on Zoominfo.com so you're visible to other professionals seeking services like you provide. If you're looking for a job, then it's doubly important to be listed since the site is used heavily by recruiters. Zoominfo is not a social networking site. It's more like a directory with advanced search functions so businesses and professionals can drill down to find the right people. [Can't see the video? Click here.] You've got nothing to lose to spend a few minutes creating your profile. If you have all the info at in a template, you can easily copy, paste, add a few links, upload your picture and you're good to go. Do you have an action plan for creating massive visibility on the web? Check out my 26 week Online Visibility Secrets program...one small action every week for 26 weeks and you'll see a noticeable difference in the amount of traffic, leads, clients and opportunities you're attracting to your business. Related Post: Online Visibility Tip: Usernamecheck.com Protects You Prefer to get Online Visibility Tips delivered to your iPod? Subscribe to the video podcast on iTunes.

Video Questions about Cameras, Lighting and Sets Answered

The questions about online video keep coming. A client sent me these questions and I figure many people can benefit from my response: 1. What camera are you now recommending – brand name and model? I answered this question about buying camcorders a couple days ago. My favorite continues to be the Flip HD. There are now so many variations that you really just have to pick the one that appeals to you most. My general recommendation is to buy the most you can afford. And I suggest going with HD (high definition) since so many of the video distribution sites are moving in that direction. 2. Where is it best to buy this video camera? I buy just about everything on Amazon. But shop around. You can find deals everywhere so I don't have a "best" recommendation. 3. Should I buy some lighting equipment? Hmmm. Lighting is not my expertise. Good lighting in video is important and it also depends on how you intend to use the videos. You may be able to get away with the lighting you have. Here's a video about lighting videos that may be helpful (thanks to an article by Mike Stelzner where I first saw the link!) 4. If I do a series of videos to the same audience, should I utilize the same setting and background for each video or mix it up? That depends. What kind of message and/or image do you want to project to your audience? Are you producing tips or something more akin to a regular "show"? Is your audience conservative or hip? What do you think they would want? (Hint: do a survey!) Gary Vaynerchuck's insanely successful Wine Library TV may be a good model. Gary shoots a show nearly every day and many are shot at the same location, but not all. Essentially, there are no rules. You need to figure out what you want to convey and then the best way to do that. Do you have any recommendations? How would you approach doing a video series? Online Video Made Easy - a step by step program to get started with online video is currently on sale. Get a 25% ($50) discount with code OVDEC. Related Post:How to Reach 97 Million Americans - Lou Bortone's Video Tip